 Advertising in the ABI guidebook is
recommended for any American company serious about doing business in China. As the only
officially sanctioned publication of its kind, ABI reaches more key decision-makers than
any other reference source in the People's Republic of China. Its pass along value exceeds
two million readers' impressions. ABI provides American companies with the opportunity to present their name,
image, products and services to the widest possible range of Chinese industrial
enterprises, foreign trade corporations, research institutes, colleges and universities
and public libraries.
Similar to the listing of
company names, any advertisements featured in our printed version will be automatically
added into our Web version as well as CD-ROM version.
Advertising Rates (In U.S. DOLLARS)
Size |
Black/White |
Color |
| 1 page |
$7,500 |
$10,000 |
| 1/2 page |
$4,000 |
$6,500 |
| 1/4 page |
$3,000 |
-- |
| spread page |
-- |
$16,5000 |
Special Position
2nd Cover (inside Front Cover)
3rd Cover (inside Back Cover)
4th Cover (Back Cover)
Availability and rates of above pages
subject to confirmation
| page 1 |
$18,500 |
| page 2-7 |
$12,000 |
| page 8 (index page) |
$15,000 |
Bleed: 15% extra on space and color.
Published rates do not include the cost of color
separations.
Multiple page, special units, gatefold, etc.-- rates upon
request.
Translation, Typesetting, Composition & Film Charges
| one page |
$875 |
| half page |
$675 |
| quarter |
$475 |
Payment
50% deposit required at time of order.
Balance due upon proof of publication. TERMS: 2% discount with payment within 10 days from
date of invoice.
Invoice will be rendered and payable in
U.S. dollars.
50,000 Copies Contracted
Circulation: 50,000 copies in China by
Xinhua Bookstore.
Pass-along Readership: 50 readers per copy
(Estimate).
Limited Advertising Space
The amount of advertising space is strictly
limited. Advertising will be accepted as a first-come, first-served basis only.
Advertising and Production
Order must be received in writing.
Cancellations not accepted after publication closing date.
Closing Date:
Complete material and order for b/w and
color advertisements should arrive in our office no later than December 1, 2000.
Production Data:
2 columns per page. Process: Sheet-fed offset litho.
Case-in hard cover library edition.
Page Sizes:
| 1 page |
7-1/8" * 10" |
| 1/2 page |
(Vertical) 3-7/16" * 10" |
| (Horizontal) 7-1/8" * 4-7/8" |
| 1/4 page |
3-7/16" * 4-7/8" |
| Bleed Size |
9" * 11-1/2" |
| Trim Size |
8-1/2" * 11" |
Furnished inserts not acceptable
Material Required
Advertisers should furnish
1) Comprehensive layout or paste-up of
advertisements,
2) English text,
3) Final artwork, offset film or
reproduction proofs of all illustrations; preferably positives right-reading emulsion side
up. Screen 133 or 150.
All advertisements will be printed in
Chinese only. Ad copy is accepted in English language proofs and progressives. If words to
be translated are reversed on, or overprint half-tones or solid panels, original artwork
or color separations should be supplied without type in English.
Separate page units must be supplied for
spread advertisements except where center spread specifically booked. Vital advertising
matter should be at least 3/8" from all bleed edges.
Shipping
All materials should be carefully packed
and sent by air to:
ASM Overseas Corporation
2530 Corporate Place, Suite #A111
Monterey Park, CA 91754
MARK PACKAGE AND/OR CONTENTS:
Material Enclosed is for
AMERICAN BUSINESS & INDUSTRY GUIDE.
By Email
Alternatively, all advertising materials
can be emailed to us.
All words should be in simple ASCII text format and all pictures should be in GIF
or JPEG format. Please explain to us as clearly as possible how it should be presented.
Please inform us if you need Chinese translation services.
For more information regarding
advertisements, please email to china@cbw.com
|
